Relationship Behaviors Portrayed in a Popular Television Drama: A Critical Analysis of Mad Men
Hawkins, Emily A.
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Using the lens of cultivation theory, a critical analysis of the pilot episode of Mad Men was conducted to determine the relationship themes present within the drama, and whether negative relationship consequences were present for males, females, or both. Five themes were observed with regards to how women must look and behave to be considered for marriage, what rules are in place for men regarding fidelity, and how marriage is perceived. It was observed that while very little consequences are portrayed within the pilot and subsequent episodes in season one, the consequences that are depicted typically affect the female characters only.