The Truthful Face: an Explorative Content Analysis
Arends, Amber L.
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There has been a transition from newspaper to Internet personal ads over the past several years. During this time there has been limited research on solely heterosexual males selfpresentation in personal ads. This study uses Goffman’s theory of face to analyze a content analysis conducted on solely heterosexual males’ most commonly self-presented categories. This study seeks to find what the most commonly presented categories are from 2008 to 2012 and if status categories continued to be the most important. In conclusion heterosexual males did continue to mention all status categories. However, interests/hobbies and personality became the most commonly self-presented elements showing a diversion from previous research.