St. Louis Beacon and the Economy of Online Sharing
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Newspapers as a medium are declining, but another medium is filling that void. Nonprofit online news sites are gaining momentum at a pivotal time for journalism. The nonprofit model is in the experimental phase and is one answer to dwindling newspaper advertising revenue. To sustain operations, nonprofit online news groups promote various share channels, such as Facebook and e-mail, cautiously utilize user-generated content, vigorously promote offline events and seek niches to motivate users to interact with the site.