Increasing Curbside Recycling Rates Using Community Based Social Marketing
Abarca, Manuel R., IV
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This study examines the differences of implementation of Dr. Doug McKenzie-Mohr’s community based social marketing techniques to increase curbside recycling rates within targeted socioeconomic neighborhoods within the greater Kansas City, Missouri area. By examining the implementation of a three phase method coupled with a four tiered tracking mechanism, projected growth and actual growth will be examined. Each phase developed using the community based social marketing techniques. This method will provide a metric, displayed in percentage form, which can be compared from baseline data collected to each phase, validated through the tracking structure.